--- title: "B2C" description: "Medusa is the open source, low-cost Shopify Plus alternative for DTC brands. Launch fast, scale globally, and own your ecommerce experience." url: https://medusajs.com/b2c last_updated: 2025-09-24T09:10:55Z --- # B2C Medusa is the open source, low-cost Shopify Plus alternative for DTC brands. Launch fast, scale globally, and own your ecommerce experience. ### Build, launch, and scale ### complex B2C experiences Medusa is the open source commerce platform built for non-conventional B2C cases that demand customizations, speed, and control. Support global expansions to specialized workflows. [Get in touch](https://medusajs.com/contact/) [Estimate TCO](https://medusajs.com/tco-form/) B2C commerce without limits ### Powering leading B2C brands #### Support non-conventional and complex B2C projects Handle complexity Medusa lets you create custom experiences for complex workflows and unique business models that do not fit standard templates. ##### Sell globally with multiple currencies ##### Product bundling and unlimited variants ##### Dynamic promotions, gift cards and credits ##### Built-in returns, exchanges and claims ##### Easily support subscriptions ##### Custom checkout and unlimited payment options ##### Headless and customizable storefronts ##### Integrates with all your tools ##### Transparent, usage-based pricing Open new markets directly from the Medusa Admin. Enable multi-currency, region-based shipping, local payment providers, and tax compliance. No plugins or workarounds needed. #### Scale to new markets in clicks Go global, fast [Explore Region Module](https://medusajs.com/region-module/) Automate returns, exchanges, and claims with self-serve customer portals and smart workflows. Turn friction into upsell moments, and data into insights. No extra apps or fees. #### Returns that drive loyalty Smarter post-purchase [Explore Order Module](https://medusajs.com/order-module/) Medusa is fully headless and built for customization. Launch with a Starter kit and iterate fast with preview environments, then evolve your experience without limits. #### Total control over your storefront Branded experiences [Explore Starters](https://medusajs.com/starters/) With 100+ integrations, Medusa makes it easy to connect the tools you already use. From marketing to fulfillment, everything flows through a seamless backend for faster operations and better customer experiences. #### Build your stack your way Integrations without limits [Explore integrations](https://medusajs.com/integrations/) With Medusa Cloud, you pay only for resources used, never for revenue. That means no hidden fees, predictable costs, and full control over your growth. #### Pay for what you use, not what you sell Predictable costs [Explore Cloud plans](https://medusajs.com/pricing/) #### Build any commerce application Recipes Don’t find the Starter your are looking for? Don’t worry, you can use some of our recipes to help build your own custom use case. [Marketplace](https://docs.medusajs.com/v2/resources/recipes/marketplace) [B2B](https://docs.medusajs.com/v2/resources/recipes/b2b) [Ticketing](https://docs.medusajs.com/resources/recipes/ticket-booking) [Digital Products](https://docs.medusajs.com/v2/resources/recipes/digital-products) [Ecommerce](https://docs.medusajs.com/v2/resources/recipes/ecommerce) [ERP Integration](https://docs.medusajs.com/resources/recipes/erp) [Multi-Region Store](https://docs.medusajs.com/v2/resources/recipes/multi-region-store) [Omnichannel Store](https://docs.medusajs.com/v2/resources/recipes/omnichannel) [OMS](https://docs.medusajs.com/v2/resources/recipes/oms) [Personalized Products](https://docs.medusajs.com/v2/resources/recipes/personalized-products) [POS](https://docs.medusajs.com/v2/resources/recipes/pos/) [Subscriptions](https://docs.medusajs.com/v2/resources/recipes/subscriptions) ### Trusted by B2C leaders Discover how leading B2C brands are using Medusa to build custom ecommerce experiences without platform limitations. Real-life examples #### Improving conversion by 70% at record speed From 2 to 50+ markets #### Powering one of Europe’s fastest-growing D2C shops Unique, localized storefront experiences #### Orchestrating 5,000+ omnichannel orders daily Seamless omnichannel setup across 100+ stores #### Powering quick commerce across 500 retail locations Commerce at enterprise scale #### Faster time to market with our framework Framework for customizations Our framework tooling lets you build custom integrations and features in no time. Easily add custom data models, modules, workflows, UI extensions, and API endpoints. #### Define a step A workflow step performs a query or action in a system. Steps can receive inputs from previous steps and return data to be used in subsequent steps. You can resolve services in your steps, allowing you to build business logic involving Medusa’s core commerce modules, third-party systems, or custom systems. #### Define a workflow To connect multiple steps together you create a Workflow. Creating a Workflow is like writing any other function. Behind the scenes Medusa generates a representation of your workflow that enables automatic retries of steps if they fail. #### Rollback on permanent failures If step retries don't succeed, Medusa will rollback previous steps. A rollback will call a step's compensation method, ensuring your data is kept consistent across systems. #### Run your workflow You can trigger your workflows anywhere in Medusa. Use your workflows in Subscribers to start them in response to an event. Start them in response to requests with API Routes. Or have them run on a defined schedule with Scheduled Jobs. Book a demo to see how Medusa helps business-to-consumer brands launch fast, scale globally, and build standout experiences - without the costs of traditional platforms. #### Ready to power your B2C growth? Let's talk [Get a demo](https://medusajs.com/contact/)