---
title: "Implement Loyalty Points System in Medusa"
description: "Customize Medusa to allow customers to earn and redeem loyalty points."
url: https://medusajs.com/blog/loyalty-points
last_updated: 2026-08-13T14:38:47Z
---

# Implement Loyalty Points System in Medusa

_Published 2025-04-16 by Shahed  Nasser in Product_

Loyalty point systems are an essential strategy that rewards customers based on their store spend. Not only do they increase a customer's purchase, but [73% of customers](https://loyaly.com/50-statistics-about-customer-loyalty-programs-for-ecommerce) are also likely to recommend a business due to its loyalty system.

Medusa is a digital commerce platform that provides a framework built for customizations. Businesses using Medusa can implement any feature they deem necessary to build customer loyalty, including a loyalty points system.

> **Looking for a Straightforward Implementation?**
>
> Medusa Cloud provides a beta [Store Credits](https://medusajs.com/blog/announcing-store-credits-and-gift-cards/) feature that facilitates building a loyalty point system. Get in touch for early access.
>
> [Get in touch](https://medusajs.com/contact)

While other ecommerce platforms may restrict your business in what features it provides to increase customer loyalty, Medusa empowers your business and technical team to build features that put customers first.

> **Build Loyalty Points System in Medusa**
>
> Follow the step-by-step tutorial to build a loyalty points system in Medusa.
>
> [Get Started](https://docs.medusajs.com/resources/how-to-tutorials/tutorials/loyalty-points)

[This tutorial](https://docs.medusajs.com/resources/how-to-tutorials/tutorials/loyalty-points) in the documentation guides developers in customizing Medusa to build a loyalty points system that allows customers to collect points on purchase and redeem them in future purchases. It also guides developers in customizing the Next.js Starter Storefront to show customers their loyalty points and allow redeeming them during checkout.