Send Abandoned Cart Notification in Medusa

You might not be aware of how many times customers have come into your store, added a couple of items to the cart, then left your store without making the purchase. According to Statista, +70% of customers abandon their cart in an ecommerce store.

Customers often hesitate to make the purchase, or get tired of a long check out process, dropping their purchase all together. While it is important to eliminate the causes of cart abandonment (such as building an express checkout storefront), it is equally important to encourage or remind customers to finish their purchase.

Cart abandonment emails not only remind customers of their items in the cart, it also helps them get back to your store and finish their purchase. Your ecommerce platform must be flexible enough to support this feature.

Medusa is a digital commerce platform that provides a framework built for customizations. By using Medusa, your technical team can build the features that empower your business and build customer trust. Using Medusa's customization capabilities, they can automate sending abandoned cart emails to customers.

This tutorial in the documentation helps technical teams build the logic to find abandoned carts and send notifications to their customers. It also guides technical teams to customize the storefront to support recovering the cart.