February 10, 2026·Product
Announcing Essentials and Lumina starters in Bloom
Carla Böddeker
Carla Böddeker
New starters are now available in Bloom, giving you the choice between a classic retail storefront or a guided product recommendation experience.

Bloom is an AI-powered assistant that lets you build, customize, and bring fully custom ecommerce setups to production using natural language.
Last week, we introduced Starters in Bloom. Starters are ready-made storefront foundations that cover essential commerce flows while staying fully customizable, helping you move faster from idea to production.
Today, we are adding two new starters to the library, which you can access for free when starting your first Bloom project.
Essentials: Your retail starter
Essentials is a traditional retail brand starter designed to work well across a wide range of use cases. It gives you a clean, familiar storefront structure with many commonly needed features already in place, from homepage to customer login page and checkout.
The design is intentionally clean and flexible, making it easy to adapt to a fashion shop, lifestyle store, or something adjacent. Like all starters, Essentials is fully customizable using Bloom, with no fixed structure or limitations, so that you can build any custom flow.
Lumina: Product recommendation quiz
Lumina is a Bloom starter built around product discovery.
It ships with a prebuilt product recommendation quiz that guides customers to the right products based on their preferences. The quiz is fully integrated into the storefront and can be managed from the Admin dashboard.
You can customize any part of the storefront through Bloom.
Try them out today
All starters are available for free on Bloom today, ready to spin up in minutes and customize to your needs.
We will continue adding new starters over the coming weeks, covering more store types and use cases.



