Who we are

Oak is a specialized agency focused on delivering sophisticated Medusa solutions that strategically balance complex functionality with exceptional user and brand experiences. Our team of experts architects scalable and future-proof products, underpinned by a pragmatic go-to-market strategy that ensures efficient, high-quality delivery.

As early adopters of the Medusa platform, we possess a unique and deep understanding of its foundations. Our experience includes working with version 2.0 prior to its official launch and being among the first to deploy a production site on this latest iteration.

Our comprehensive team encompasses expertise across identity, visual design, user experience, and the entire technology stack. We develop custom integrations, bespoke business logic, B2B functionalities, subscription models, and more. Oak is equipped to drive projects from initial ideation through to successful launch, providing the precise skillsets required at each stage.

Beyond our technical capabilities, you will find the Oak team to be composed of collaborative, empathetic professionals dedicated to fostering strong business relationships and close partnerships.

Medusa Cases

Oak leverages the power and flexibility of the Medusa platform to architect and develop custom ecommerce experiences tailored to complex business needs. With a focus on performance, scalability, and fluid integrations with external services, our team has successfully built automated commerce, subscriptions, multi-region storefronts, and unique ecommerce infrastructures. Explore the cases below to see how this expertise translates into tangible results.

Highlighted Case: Digitalising a two-century old royal court jeweller.

What we did

When Tradition Meets the Future

For 190 years, Royal Court Jeweller P. Hertz has helped people celebrate life’s most cherished moments. The physical store on Købmagergade stands as a symbol of exceptional craftsmanship, trust, and first-class service. But digitally, P. Hertz wanted to elevate the experience to match what customers encounter in-store.

In close collaboration, we developed a new eCommerce platform that brings the P. Hertz legacy into the future. A solution where the jewellery takes center stage, the shopping experience feels personal and secure, and customers are invited to co-create their own unique pieces.

How we did it

To support this new chapter, we migrated P. Hertz from Shopify to Medusa with a flexible, open-source commerce engine that allows for full customization and scalability. The move enabled us to build a bespoke eCommerce experience from the ground up, tailored to the brand’s visual identity, customer journey, and operational needs.

From rethinking product architecture and checkout flows to integrating content-rich storytelling and immersive product visuals, every element was carefully designed to reflect the premium quality and heritage of P. Hertz. The new platform gives P. Hertz full control over their digital presence and the tools to grow with confidence all while staying true to the brand’s legacy.

How it works

The platform blends aesthetics with functionality and reflects the same craftsmanship and attention to detail found in the store. It’s not just about selling jewellery online, it’s about creating a digital destination where tradition and technology go hand in hand, and where every detail is crafted with respect for the past and an eye on the future.

The result is a tailor-made digital experience that doesn’t just match, but extends the P. Hertz DNA, from boutique to browser.

Other Medusa Cases

• Built a membership platform with merch store using Medusa and Stripe along with a complete company rebranding.
• Subscription platform for handling physical and digital subscriptions

Medusa Specializations

Oak leverages the flexibility of the Medusa platform to excel in creating targeted solutions for intricate ecommerce needs:

• Extending Medusa with Custom Plugins: Addressing unique business logic and integration requirements through the development of bespoke Medusa plugins.
• Rapid Prototyping and Development with our Medusa Accelerator: Utilizing our custom-built Medusa starter kit to accelerate project timelines and ensure a strong foundation for specialized ecommerce experiences, such as our custom build Medusa accelerator with PayloadCMS, Search, multilanguage, custom checkout and more.
• Cohesive Design Systems and Engaging User Journeys: Developing comprehensive design systems that ensure brand consistency and creating seamless, user-centered experiences across all touchpoints of your Medusa platform.Plugins & Starters

Plugins and starters

Our experience includes the development of custom integrations for a diverse array of essential business tools, ERP systems, payment gateways, and shipping platforms. With Medusa's recent introduction of plugin support, our strategic objective is to refactor our existing integrations into modular plugins, with the intention of open-sourcing them for the benefit of the broader Medusa community.

Upcoming Plugin Initiatives:

• Shipmondo (Shipping Platform)
• Meilisearch (Search Tool)
• Pensopay (Payment Platform)
• ePay (Payment Platform)
• C1ST (ERP & POS)
• PayloadCMS (Content Management)

What We’re Best At

What Sets Oak Apart:

• Deep Business Insight: A strong understanding of business objectives ensures the most effective and relevant guidance.
• Expertise in Modern Technologies: Proficiency in the Medusa platform, Next.js, and TypeScript delivers robust and future-proof technical foundations.
• Tailored Integrations and Automation: Development of custom integrations and implementation of automation streamlines operations and enhances efficiency.
• Seamless Platform Transitions to Medusa: Comprehensive migration services from platforms like Shopify, Magento, and BigCommerce ensure a smooth and efficient switch.
• Harmonious Blend of Visual and Technical Excellence: A unique combination of compelling design and strong technical execution creates impactful user experiences.
• Commitment to Enduring Partnerships: Building strong, long-term relationships based on collaboration and mutual success is a priority.

Oak ensures a strong alignment in partnership and a significant contribution of value to client organizations before engaging in collaborations.

• Deep Business Insight: A strong understanding of business objectives ensures the most effective and relevant guidance.
• Expertise in Modern Technologies: Proficiency in the Medusa platform, Next.js, and TypeScript delivers robust and future-proof technical foundations.
• Tailored Integrations and Automation: Development of custom integrations and implementation of automation streamlines operations and enhances efficiency.
• Seamless Platform Transitions to Medusa: Comprehensive migration services from platforms like Shopify, Magento, and BigCommerce ensure a smooth and efficient switch.
• Harmonious Blend of Visual and Technical Excellence: A unique combination of compelling design and strong technical execution creates impactful user experiences.
• Commitment to Enduring Partnerships: Building strong, long-term relationships based on collaboration and mutual success is a priority.