April 30, 2025·Product
Guide: Integrate Contentful for Localization
Shahed Nasser

Shahed Nasser
Learn how to implement localization in Medusa by integrating Contentful.

For businesses that want to scale across borders, internationalization and localization are important features to have in their ecommerce platforms. Internationalization includes providing customers with region-centric shopping experiences, such as prices in their currency or payment providers specific to the customer's region.
Medusa provides commerce features for internationalization out-of-the-box, including multi-currency support, regional tax settings, localized payment and shipping options, multi-regional warehouses, and more.
For localizing store content, such as translating product descriptions, we recommend using an external content management system (CMS).To support this, Medusa makes it easy to integrate an external CMS by offering the architecture and tooling needed to sync and query data across systems, enabling seamless localization of store content.
Implement Localization in Medusa with Contentful
Follow the step-by-step tutorial to integrate Contentful and localize your store's content.
Our new tutorial guides developers in integrating Contentful, a CMS that allows you to manage and deliver content across multiple channels. You will:
- Sync products from Medusa to Contentful, where you can manage their content in different locales.
- Listen to webhook events in Contentful to update the product's data in Medusa.
- Customize the Next.js Starter Storefront to show the product details based on the selected locale.