August 26, 2025·Product
Implement Custom Product Builder in Medusa
Shahed Nasser

Shahed Nasser
Learn how to build a custom product builder with Medusa through our step-by-step tutorial that adds product customization, dynamic options, and a visual configurator to enhance the shopping experience.

Businesses offering configurable products must provide customers with the ability to choose their preferred configurations. For example, if a customer is purchasing a tablet, they can enter text for engraving, choose complementary products like a keyboard, and purchase add-ons such as a warranty.
This is especially useful in B2B use cases, where a business may offer a complex and wide range of product options. For instance, a B2B store selling industrial machinery with different components, capacities, or compliance features allows customers to assemble the exact solution required for their operations.
Why Your Online Store Needs a Visual Product Configurator
Building a visual product configurator like that requires deep customization capabilities in an commerce platform. Developers need to store configurable product options, build product configuration workflows, and customize the admin and storefront interfaces to provide a powerful ecommerce product designer.
Medusa is a digital commerce platform with a built-in framework for customization. It supports online product personalization and build-your-own product use cases, without the restrictions imposed by other commerce platforms.
How Developers Can Implement Dynamic Product Options
Developers using Medusa have the flexibility to define dynamic product options and build workflows that tie custom product option selections into the existing checkout flow. They can also provide a user-friendly product customization interface to deliver a rich visual product configurator and enhance the personalized shopping experience.
Implement Product Builder in Medusa
Follow this step-by-step tutorial
In this tutorial, you'll implement a custom product builder in Medusa. You'll learn how to:
- Manage custom builder configurations for each product in the Medusa Admin.
- Display these custom product customization options in the Next.js Starter Storefront.
- Build custom product configuration workflows to manage products with builder configurations in the cart.
- Display the selected builder configurations of an order's items in the Medusa Admin.