Integrate Segment with Medusa

Understanding how customers interact with your commerce site and products is essential for making informed business decisions. For example, a top-viewed product is worth highlighting on your shop's homepage. Also, if a product is the best-selling, then the business can explore selling other similar products.

The insights that come from analyzing and tracking customer behavior are endless. So, a business needs a commerce platform that allows it to track every metric point that moves the needle for the business. This requires the ability to integrate third-party analytics services and use them to track events useful for the business.

Medusa is a digital commerce platform with a built-in Framework for customization. Medusa's architecture facilitates customizing its infrastructure, and that includes integrating analytics services like Segment to track customer interactions and behaviors. By integrating Segment, you can also deliver these analytics to other services like Metabase that help gain more insights from the events.

This tutorial in the documentation will guide you to integrate Segment as an Analytics Module Provider in Medusa. It will also help you understand how to use Segment to track native events in Medusa, such as when an order is placed, or custom events useful for a business, such as when a quote is created in a B2B application.