Implement Loyalty Points System in Medusa

Loyalty point systems are an essential strategy that rewards customers based on their store spend. Not only do they increase a customer's purchase, but 73% of customers are also likely to recommend a business due to its loyalty system.

Medusa is a digital commerce platform that provides a framework built for customizations. Businesses using Medusa can implement any feature they deem necessary to build customer loyalty, including a loyalty points system.

While other ecommerce platforms may restrict your business in what features it provides to increase customer loyalty, Medusa empowers your business and technical team to build features that put customers first.

This tutorial in the documentation guides developers in customizing Medusa to build a loyalty points system that allows customers to collect points on purchase and redeem them in future purchases. It also guides developers in customizing the Next.js Starter Storefront to show customers their loyalty points and allow redeeming them during checkout.