Integrate Mailchimp for Email Marketing Automation

Businesses building commerce stores look for the best tools to manage their newsletter subscriptions. Newsletters keep customers up to date with their stores and allow them to capitalize on email marketing and sales strategies.

Medusa is a digital commerce platform with a built-in framework for customization. It facilitates integrating third-party services of your choice to send notifications to customers. By using Medusa, you have an open-source platform that supports newsletter tools like Mailchimp.

Grow Your Email List and Automate Campaigns

By connecting Mailchimp to your ecommerce website, you can collect emails from your online store, growing your email subscriber list. You can then automate sending newsletters from Medusa for product updates, new promotions, and other email marketing purposes.

By following this Mailchimp integration guide in the documentation, you'll have a custom email marketing system. You'll also customize the Next.js Starter Storefront to add a newsletter subscription form, and automate sending newsletters for new products.