Blog

July 3, 2025·Product

Integrate Mailchimp with Medusa for Email Marketing and Newsletter Automation

Shahed Nasser

Shahed  avatar

Shahed Nasser

Learn how to integrate Mailchimp with your Medusa store to collect newsletter signups and power your email marketing campaigns.

Image modal

Businesses building commerce stores look for the best tools to manage their newsletter subscriptions. Newsletters keep customers up to date with their stores and allow them to capitalize on email marketing and sales strategies.

Medusa is a digital commerce platform with a built-in framework for customization. It facilitates integrating third-party services of your choice to send notifications to customers. By using Medusa, you have an open-source platform that supports newsletter tools like Mailchimp.

Grow Your Email List and Automate Campaigns

By connecting Mailchimp to your ecommerce website, you can collect emails from your online store, growing your email subscriber list. You can then automate sending newsletters from Medusa for product updates, new promotions, and other email marketing purposes.

Integrate Mailchimp with Medusa

Follow this step by step guide

Get Started

By following this Mailchimp integration guide in the documentation, you'll have a custom email marketing system. You'll also customize the Next.js Starter Storefront to add a newsletter subscription form, and automate sending newsletters for new products.

Share this post

Ready to build your custom commerce setup?