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Medusa won the Golden Kitty Award for Best Ecommerce Product ✨ Learn More
I am a UX specialist experienced in both developing and texting great UX experiences.
For this article series, I’ve spent time digging into some of the best ecommerce sites for B2B and zoomed in on what makes them stand out on their UX.
I will go through and dissect the best pages I’ve found one by one. Hopefully, this gives you some inspiration to take into your ecommerce site.
Medusa provides bespoke commerce infrastructure through its composable commerce platform. Its extendible and open setup makes it well-suited to support cases that require setup flexibility and is easy to customize.
Medusa’s headless architecture makes it possible to build bespoke storefronts that can be optimized to provide a great UX, leading to customer conversion. This is needed in a B2B setting, where most stores are not set up well to cater to the particular needs of a B2B customer.
If you’d like to know more about our product and how we serve B2B users, feel free to visit our B2B page.
Grainger is an industrial supplier that offers a large selection of private-label and brand-name products from some of the world’s top manufacturers.
With Grainger, customers can place bulk orders quickly and seamlessly. The main focus is on all-inclusive categorization. Customers can easily filter categories to narrow down their options.
This article explores some of Grainger’s powerful UX, such as:
Good categorization helps customers find what they need quickly. When a customer is looking for a specific product, they’ll try to find the category that this product could fit into.
Ensuring that your B2B ecommerce website’s categories are clearly outlined and showcase enough information about their underlying products will help your customers find what they require easily.
Grainger does a good job at this by doing the following:
B2B ecommerce websites should streamline the shopping and checkout experience to ensure their visitors are converted to customers, and one-time customers to returning customers.
This can be done by carefully planning and designing the shopping experience based on your customers. Provide the features that would increase the possibility of your customer placing an order.
Grainger offers some good features that show an understanding of their B2B customers, including:
As B2B websites generally offer a large set of products with different details and attributes, it’s important to provide a search experience that allows the customer to find the products they’re looking for.
Making your search experience powerful is more than just showing the correct results for a search query. It’s providing options to narrow down the results, suggestions for better results, and more.
Grainger provides their customers with the following features to enhance their search experience:
With Medusa, the open-source B2B platform, build your ecommerce store to include all these features and more. Use Sales Channels, Customer Groups, Price Lists, and other features to build your B2B ecommerce store.
Learn more here, and follow this tutorial to start building your B2B store.
This series covers other top B2B websites that provide good UX. Check other parts out to get more tips:
Learn how to deploy Medusa on AWS with Microtica