Sobefy

About Sobefy

Sobefy is a custom eCommerce development agency based in Miami, building proprietary commerce software for brands that have outgrown template platforms and off-the-shelf apps. Remote-first and shipping since 2013, we replace monolithic stacks with headless, AI-automated systems engineered around how each team actually works.

Our approach is headless and proprietary by default: Medusa.js and Next.js on the backend and storefront, custom tooling in between, and AI embedded across merchandising, support, pricing, and content. The result is software you own, with lower overhead and measurable sales lift, instead of a growing stack of app subscriptions.

We've shipped 80+ stores across fashion, health, fintech, and real estate, pairing a decade of commerce engineering with design craft that wins awards. When a business model doesn't fit a template, we build the platform that does.

Medusa Cases

Sobefy uses Medusa to build regulated, integration-heavy commerce for brands running B2B and DTC in parallel. Our work centers on advanced pricing, subscriptions, deep ERP and fulfillment integrations, and custom Admin tooling that keeps complex operations manageable.

Highlighted Case: One Medusa Backend, Two Storefronts, a Regulated Category

Vision Rescue is Sobefy's flagship Medusa build: a single Medusa v2 backend on Medusa Cloud powering two distinct storefronts, a DTC store and a B2B platform, for a prescription-driven eye care category with strict compliance requirements.

The build spans 35+ custom modules and 40+ subscribers, with a contact-lens RX and variant engine, three-tier retail / wholesale / GPO pricing, and Subscribe & Save subscriptions on Stripe Billing. It integrates Cin7 Core ERP for bidirectional inventory, order, and pricing sync, ABB Optical for fulfillment, Visibly for Rx verification, plus Avalara, Stripe (payments, Connect, Billing), Algolia, Klaviyo, and Gorgias. Custom Medusa Admin apps, widgets, and reusable modules give the team the operational tooling a regulated multi-storefront business needs.

What We Deliver on Medusa

• B2B and DTC from one backend: two storefronts, shared catalog and commerce logic
• Advanced pricing and product logic: RX/variant engines and tiered retail, wholesale, and GPO pricing
• Subscriptions and services: Subscribe & Save flows on Stripe Billing
• ERP and PIM integration: Cin7 Core bidirectional inventory, order, and pricing sync
• Custom integrations: fulfillment, Rx verification, and support tooling wired into the commerce flow
• App development: custom Medusa Admin apps, widgets, and reusable modules