Google Analytics

Medusa GA4 Plugin

A Google Analytics 4 plugin for Medusa that automatically tracks ecommerce events on your backend using Measurement Protocol. This plugin implements server-side tracking for key ecommerce events in your Medusa store.

Features

The plugin automatically tracks the following GA4 ecommerce events:

• Copy to clipboardadd_to_cart - When items are added to a cart
• Copy to clipboardremove_from_cart - When items are removed from a cart
• Copy to clipboardadd_shipping_info - When shipping information is added to a cart
• Copy to clipboardadd_payment_info - When payment information is added
• Copy to clipboardpurchase - When an order is placed

Prerequisites

• Medusa backend
• Google Analytics 4 property
• GA4 Measurement ID
• GA4 API Secret

Installation

1
yarn add @variablevic/google-analytics-medusa

Configuration

Add the plugin to your Copy to clipboardmedusa-config.ts:

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import { defineConfig } from "@medusajs/utils";

// ... other imports and environment variables

export default defineConfig({
  // ... other configurations
  plugins: [
    // ... other plugins
    {
      resolve: "@variablevic/google-analytics-medusa",
      options: {
        measurementId: "G-XXXXXXXX", // Your GA4 Measurement ID
        apiSecret: "XXXXXXXXXX", // Your GA4 API Secret
        debug: false, // Optional, enables debug mode - no events will be sent to your property when debug is active!
      },
    },
  ],
});

Client-Side Setup

This plugin handles server-side events, but some GA4 ecommerce events need to be implemented on the client side due to their nature:

• Copy to clipboardview_item - Product views
• Copy to clipboardbegin_checkout - Checkout initiation
• Copy to clipboardsign_up - User registration
• Copy to clipboardlogin - User login

Additionally, to properly associate events with users, you need to set the GA client ID as metadata when creating a cart. Here's how to do it in the Next.js Starter:

1. Get the GA client ID from the cookie:

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export const getGaClientId = async (): Promise<string | null> => {
  const cookies = await nextCookies();
  const gaClientIdCookie = cookies.get("_ga")?.value;

  const gaClientId = (gaClientIdCookie as string)
    .split(".")
    .slice(-2)
    .join(".");

  return gaClientId;
};

1. Set the client ID as cart metadata during cart creation:

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const gaClientId = await getGaClientId();

const body = {
  region_id: region.id,
} as Record<string, any>;

if (gaClientId) {
  body.metadata = {
    ga_client_id: gaClientId,
  };
}

const cartResp = await sdk.store.cart.create(body, {}, headers);

Events Data Format

The plugin automatically formats cart and order data according to GA4's ecommerce event specifications. Each event includes:

• Currency code
• Transaction value
• Item-level details (name, variant, quantity, price)
• Customer information when available

Development

1. Clone this repository
2. Install dependencies: Copy to clipboardyarn install
3. Build the project: Copy to clipboardyarn build
4. Test the plugin: Copy to clipboardyarn test

For local development and testing:

1
npx medusa plugin:develop

Contributing

Contributions are welcome! Please read our contributing guidelines before submitting a pull request.

License

MIT