I am a UX specialist experienced in both developing and texting great UX experiences.
For this article series, I’ve spent time digging into some of the best ecommerce sites for B2B and zoomed in on what makes them stand out on their UX.
Read below to learn more about the top B2B ecommerce sites we chose and what to expect from this series.
Medusa’s UX and B2B Focus
Medusa provides bespoke commerce infrastructure through its composable commerce platform. Its extendible and open setup makes it well-suited to support cases that require setup flexibility and is easy to customize.
Medusa’s headless architecture makes it possible to build bespoke storefronts that can be optimized to provide a great UX, leading to customer conversion. This is needed in a B2B setting, where most stores are not set up well to cater to the particular needs of a B2B customer.
If you’d like to know more about our product and how we serve B2B users, feel free to visit our B2B page.
Top 5 B2B Ecommerce sites
1- McMaster-Carr
McMaster-Carr was previously crowned by HackerNews as the best ecommerce website. This motivated us to write all the UX tips that this ecommerce website offers, and start this series as a whole.
Some of its important features are smart site search and filters, simplified content and design, and seamless checkout experience.
Read more in part 1 of this series.
2- Grainger
Grainger is an industrial supplier that offers a large selection of private-label and brand-name products from some of the world’s top manufacturers.
Some of its features that provide a great UX include well-organized categories, a supercharged shopping experience, and a powerful search experience.
Read more in part 2 of this series.
3- Amy Myers MD
Amy Myers MD store provides high-quality natural supplements, free of binders, additives, fillers, artificial ingredients, and chemicals.
Some of its features that provide a great UX include an optimized search experience, seamless cart and checkout flows, and effective product-listing pages.
Read more in part 3 of this series.
4- Blake
Blake is a market leader in the world of paper, envelope, and postal packaging solutions.
Some of its features that provide a great UX include clean and clear menus, informative product pages, and next-level filters.
Read more in part 4 of this series.
5- Massey Ferguson
Massey Ferguson is a world-famous brand supplying a huge range of tractors and agricultural machinery. It provides a limited number of products, but each product is complex and has a lot of details.
Some of its features that provide a great UX include intuitive and smooth navigation, summarized products section on the homepage, and highlighted promotions.
Read more in part 5 of this series.
Build your B2B Store with Medusa
With Medusa, the open-source B2B platform, build your ecommerce store to include all these features and more. Use Sales Channels, Customer Groups, Price Lists, and other features to build your B2B ecommerce store.
Learn more here, and follow this tutorial to start building your B2B store.
Want More B2B Content?
These are just a few of the essential B2B ecommerce practices that you need to know. By following these practices and tricks, you can ensure that your business is catapulting your brand to the top.
This way, you’ll be providing a good experience for your customers, and increasing sales and profits.
There's more to sift through and learn, we advise reading each store article.
Furthermore, be sure to check out some of Medusa’s articles on the B2B ecommerce:
- B2B Perspective report
- 2-series tutorial on how to create a B2B ecommerce platform with Medusa
- Comparison between top 5 B2B ecommerce platforms
- 9 UX tips from the best B2B ecommerce website (as crowned by HackerNews)
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