
How to Implement Ecommerce Cart Functionality
This article outlines the crucial aspects to consider for a successful ecommerce cart that satisfies both user needs and technical requirements.

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I am a UX specialist experienced in both developing and texting great UX experiences.
For this article series, I’ve spent time digging into some of the best ecommerce sites for B2B and zoomed in on what makes them stand out on their UX.
I will go through and dissect the best B2B websites I’ve found one by one. Hopefully, this gives you some inspiration to take into your ecommerce site.
Medusa provides bespoke commerce infrastructure through its composable commerce platform. Its extendible and open setup makes it well-suited to support cases that require setup flexibility and is easy to customize.
Medusa’s headless architecture makes it possible to build bespoke storefronts that can be optimized to provide a great UX, leading to customer conversion. This is needed in a B2B setting, where most stores are not set up well to cater to the particular needs of a B2B customer.
If you’d like to know more about our product and how we serve B2B users, feel free to visit our B2B page.
Blake is a market leader in the world of paper, envelope, and postal packaging solutions. Blake's B2B ecommerce has a well-designed homepage, an accessible menu, and direct access to brands, colors, and product specifications.
Blake’s product pages include detailed descriptions and different options to order. Overall, it focuses on attracting customers by providing them with seamless features.
This article explores some of Blake’s powerful UX, such as:
B2B customers often know the exact specifications of the product they want and just want to find it as quickly as possible on your site.
Your B2B ecommerce website should make it easy for customers to scan available products and categories to find what they need efficiently.
Some examples of how Blake does this:
The available options in the menu are grouped into related sets. For each group, concise and descriptive labels are used.
Customers have the choice to navigate available products using sizes, types, colors, or brands.
Different designs for different mega menus, depending on the top category, the menu shows up in different styles and different types of links to promote customers for what matters in this category.
Mega menus are designed differently based on what products are available in the top category of that menu. Customers browsing these menus get a glance of important items in that category.
The product page should be simple and not stuffed with too much information. This allows the customer to properly focus on the product and its properties.
Some ways that Blake does this:
Product filters are one of the essential elements impacting your customers’ user experience. Optimizing your product filters increase customer engagement.
Some practices that Blake applies in their product filters:
With Medusa, the open-source B2B platform, build your ecommerce store to include all these features and more. Use Sales Channels, Customer Groups, Price Lists, and other features to build your B2B ecommerce store.
Learn more here, and follow this tutorial to start building your B2B store.
This series covers other top B2B websites that provide good UX. Check other parts out to get more tips:
This article outlines the crucial aspects to consider for a successful ecommerce cart that satisfies both user needs and technical requirements.