
How to Implement Ecommerce Cart Functionality
This article outlines the crucial aspects to consider for a successful ecommerce cart that satisfies both user needs and technical requirements.

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I am a UX specialist experienced in both developing and texting great UX experiences.
For this article series, I’ve spent time digging into some of the best ecommerce sites for B2B and zoomed in on what makes them stand out on their UX.
I will go through and dissect the best B2B websites I’ve found one by one. Hopefully, this gives you some inspiration to take into your ecommerce site.
Medusa provides bespoke commerce infrastructure through its composable commerce platform. Its extendible and open setup makes it well-suited to support cases that require setup flexibility and is easy to customize.
Medusa’s headless architecture makes it possible to build bespoke storefronts that can be optimized to provide a great UX, leading to customer conversion. This is needed in a B2B setting, where most stores are not set up well to cater to the particular needs of a B2B customer.
If you’d like to know more about our product and how we serve B2B users, feel free to visit our B2B page.
Massey Ferguson is a world-famous brand supplying a huge range of tractors and agricultural machinery. It provides a limited number of products, but each product is complex and has a lot of details.
Also, each product comes with a manual that allows customers to figure out whether the product fits their needs or not.
This article explores some of Massey Ferguson’s powerful UX, such as:
Your website navigation menu is the key to success in your ecommerce website. The easier and more engaging your navigation experience is, the easier it will be for customers to find what they need.
Some good navigation tips that Massey Ferguson applies:
As the homepage is most likely the first page a customer will see of your website, you can utilize it to show a selection of your store’s products.
For B2B ecommerce websites, the homepage should show the customer what this store specializes in and the overall available products and options.
Massey Ferguson utilizes the homepage to showcase their available products by doing the following:
Quick view to view more information for all products in the grid, or per product instead of viewing the product page. Other information can serve as a significant motivator for different types of customers, so Include information extras that will nudge customers to purchase.
The products’ main details can be easily viewed right from the homepage by toggling the Quick View option. Customers can easily find what they’re looking for without leaving the home page.
B2B customers come to your store with specific products in mind, but promotions are always appealing. It’s important to properly highlight your promotions, as it catches the customer’s eye immediately.
Massey Ferguson does a good job of highlighting its promotions:
With Medusa, the open-source B2B platform, build your ecommerce store to include all these features and more. Use Sales Channels, Customer Groups, Price Lists, and other features to build your B2B ecommerce store.
Learn more here, and follow this tutorial to start building your B2B store.
This article outlines the crucial aspects to consider for a successful ecommerce cart that satisfies both user needs and technical requirements.